Thursday, 14 February 2013

Website Videos Improves SEO

If a picture is worth a thousand words, how many how much traffic is a video worth? The answer is: A lot. According to statistics, consumers who viewed video of a product are 174 percent more likely to make a purchase than those who didn't. Not only that, blogs that include video in their format gained up to 3 times the number of inbound links over other blogs. Visitors also spent a longer amount of time on their blogs, and search engine-generated traffic increased by 157 percent.

Website video content allows your visitors to see how your product works, and they can view it at their convenience. It is the next best thing to a live presentation and is more persuasive than static content such as photos or text. A well made video can be viewed and shared again and again.

Intelligent video integration allows a small business website to connect with their market in a more personal way, over a variety of platforms, including mobile users and social media. The best way to integrate video into every phase of your Internet marketing scheme is by SEO.

Video SEO works a little different than traditional keyword-based SEO in search engines like Google, and using it wisely will ensure that your page ranks higher and gets more hits over traditional SEO and other Internet marketing techniques.

Here's how it works.

Video SEO is a little different than just uploading a video to YouTube. Although this is great, and embedding links to video on your Facebook or Google+ helps with interaction and customer education, it doesn't necessarily increase traffic your site.

Using traditional small business SEO, Google finds your page via web crawlers that look for matching keywords. When you submit your video content to Google, add a video sitemap, witch is an HTML-like format that helps Google identify video. You should also add a robots.txt extension to all video files for verification.

In order to make certain that your content ranks higher, make sure the video title and the title tag are the same. You should also use longer tags with more specific words; Google algorithms respond better to these than short or non-specific tags.

By using video SEO correctly, you bypass some of the other considerations that traditional SEO encounters when Google considers ranking, such as the age and size of the website. The form of your video content is also irrelevant for search ranking considerations; you can use screen capture, slideshows, or animations as well. The only consideration is the form and syntax of the tags you use when submitting your content.

If you want to get more traffic to your site, keep visitors there longer, achieve better search ranking, and reach more people across a wider spectrum, contact Bell Media today add a website video to your site.

1 comment:

  1. You should also add a robots. no doc business loan txt extension to all video files for verification.